8JUN09 THAILAND's NEWS 7of9; PART7

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Thailand News - Travel Situation Update

The tourism industry in Thailand actually increased when U.S. soldiers in the 1960s began for the arrival of peace and relaxation (R & R) during the Vietnam War. Coinciding, international mass tourism greatly increased over the same period because of rising living standards, more people are flying to acquire more free time and through improvements in technology make it possible, faster, cheaper and in greater number of trips, embodied in the Boeing 747, the first commerciallyin 1970. Thailand was to benefit one of the main players in Asia at that time a new trend.

Tourist numbers from 336,000 foreign visitors and 54,000 R & R soldiers in 1967 to over 14 million international guests visiting Thailand increased in 2007. The average length of stay in 2007 was 9.19 days, generating an estimated 547,782 million Thai baht, around 11 billion euros. In 2006, Thailand finished 18th most visited country in the world tourism rankings, with13.9 million visitors. France, comparable to Thailand in size and population, led the list with more than 79 million foreign tourists.

According to the Tourism Authority of Thailand, 55% of tourists in 2007 came from the Asia-Pacific region, Japan and Malaysia are the two largest groups. The largest groups of Western tourists come from Britain, Germany, Scandinavia and the United States. The number of tourists coming from the Middle East and Russia is on therise. About 55% of Thailand's tourists are return visitors. The peak time is around Christmas and New Year's, when Western tourists flee the cold back home.

No patience with Swine Flu in Thailand
Laboratory tests conducted on a 42-year-old Thai woman, who showed on Tuesday for a possible quarantine swine flu infection that they are of the deadly virus, a hospital is free official said on Wednesday.

Two attempts were made on samples from theWoman. It was found that in normal human flu, "said Chulalongkorn Hospital-virus specialist Dr. Yong Pooworawan a news conference.

The woman was at Chulalongkorn Hospital on Tuesday after she developed a fever last Thursday, on arrival back from Singapore. Their journey had previously taken her to Mexico and the United States between April 3 and 19th

On Tuesday, the Ministry of Health gave a warning that travelers going to Mexico or the United States should be avoided if possible.

Health Minister Witthaya Kaewparadai confirmed on Wednesday in Parliament that the swine flu virus strain responsible for the worldwide spread not call to Thailand.

He said he had ordered provincial health units across the country, an inventory of spreading drugs in the treatment of influenza and be prepared in case the deadly variant of the virus in Asia.

Democrat MP Somboon Uthaiwienkul urged the government to come to work on migrants in the register> Thailand because they could easily become a burden on society when a disease spreads.

Health officials seek treatment abroad people who became infected with swine fever confirmed that the general antiviral drug oseltamivir, sold commercially as Tami flu, is effective against the virus.

CNN International today announced the results of its Online Consumer Survey (OCS) on travel and tourism, which shows that Thailand as a representative of the best value for money and was electedfor travelers in the Asia-Pacific region. The survey on CNN English websites had led more than 5,000 respondents worldwide. Thailand came as the best value in the Asia-Pacific region for the respondents on the second place in China and India in third.

The comprehensive survey also revealed that although the times are tough, the recession has not diminished the need to travel for the people. On the contrary - the people are trading, not from threat - but to their experiences. InIn addition, more entrepreneurs are expected in the next 12 months than in the past year to travel.

* Overall, the survey found that more people would go for a vacation in the next 12 months than last year, but 1 in 5 would make fewer trips has

* 46% of business travelers in Asia-Pacific has the right economic environment had no effect on their business travel plans.

* 79% of respondents feel the Asia-Pac is probably take a vacation in the regionwithin the next 12 months. And the economic downturn is not affecting any travel plans. Asia-Pacific travelers spent an average of just over 4,000 U.S. dollars on her last vacation - above the world average of $ 3,700.

* 71% of the viewers of CNN's global travelers flying long-haul flights in their spare time. The respondents take an average of 14 days' annual leave and leave on average three times a year.

Brand image and reputation is a key factor for air andRespondents preferred plain to trusted airlines are in a position to command a premium. The respondents are also more likely to do fewer trips than for cheaper hotels or discounted flights with budget airlines.

* 58% of respondents Asia-Pacific region are "willing to pay more to my preferred airline" worldwide (compared to 50% and only 41% of North American respondents travel)

* 61% of the Asia-Pacific air travelers would rather independently with a trusted brand of flyingCosts ". In addition, in difficult financial times, there is value to advertisers in targeting the premium audiences.

* 83% of business people to influence the choice of airlines and hotels, when it comes to incentive trips.

* 40% of those who make the work fly Business or First Class, an average of five missions per year and drive away are on average 19 days per year.

William Hsu, "added Vice President Advertising Sales, CNN International, added:" These results send aclear signal to the tourist offices, that smart goal is branding for country differentiation and return on investment is crucial. "

The survey is the latest PAX research for the full year 2008 again reaffirmed CNN as the leading channel in its genre for the achievement of each of the PAX 3 main groups: Affluent Adults, business decision makers and top management. Among the top management group of the leading international channel CNN is, regardless of genre, while still CNN.comgenerate significantly higher coverage than any other measured media websites.

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